The resource for cat, dog food manufacturers
PetfoodIndustry
Petfood professionals know that success requires an investment of time, money and effort. Social media has quickly become a cornerstone for branding, sales growth and public relations; yet its real value remains unclear (Figure 1). Your business must gain insights on how to establish and sustain a strong presence online using its various platforms. Companies […]
The pet food and treats market is a highly competitive arena with hundreds of brands competing to be seen on store shelves or e-commerce platforms. Pet owners frequently feel overwhelmed by all their choices when shopping for their furry friends’ meals and treats. Consumers today face an immense “cognitive load,” with numerous thoughts, demands, and […]
Product and packaging innovation is essential to keeping up with the continually growing and shifting petfood and treats market. According to the American Pet Products Association, pet owners discover new products by browsing store shelves or viewing television advertisements. Packaging can not only enhance shopping experiences but can also strengthen consumer loyalty; according to Weatherchem’s […]
Global Pet Expo’s return as an in-person event on March 23-25 was an impressive step forward for the pet food and pet products industries. While I didn’t attend personally this year, my colleagues Lindsay Beaton and Tim Wall did, reporting numerous trends from GPE that could shape future business developments. However, both publications also noted […]
Recent surveys conducted by France-based social community for pet lovers Yummypets indicated that more than 60% of pet owners in five countries indicated their willingness to pay more for environmentally friendly packaging for pet food products. Packaging professionals from around the globe reported significant challenges in creating more eco-friendly packaging materials and processes for sale […]
Many pet food packages destined for recycling or return-to-store end up in landfills, even those marked “recyclable or return-to-store.” Recycling may be familiar and popular, yet flexible materials used for recyclable pet food bags often aren’t collected through curbside pickup services. Nina Wang, marketing specialist of the Layfield Group stated at Petfood Forum 2022. […]
Manna Pro Products officially changed to Compana Pet Brands as of March 1, 2022; according to CEO John Howe, this change had long been anticipated. Howe states that his company has undergone remarkable change over the past ten years. “Its roots as a nutrition provider date back 150 years; for most of that time we […]
Intel and NutraSweet are two prominent examples of product components being advertised directly to end buyers through ingredient supplier branding, making end buyers feel that including these components in their products will enhance consumer appeal, according to researchers in Journal of Business and Industrial Marketing. Could pet-food ingredient suppliers market their products similarly like Intel, […]
