PetPlate Park was developed to coincide with the introduction of two new supplements from PetPlate.
PetPlate’s virtual reality site emulates a dog park and strives to foster culture and community among both pets and pet parents. To do this, the game involves finding PetPlate products to give to computer-generated dogs to win both electronic and physical prizes from PetPlate.
The metaverse is an extension of the internet designed to create an immersive digital world. Users of this collective virtual shared space can interact with digital objects and environments as if they were physically present; creating avatars, purchasing virtual items and services, attending virtual events, playing games socializing with fellow users as well as working effectively are just a few features unique to its domain.
PetPlate and metaverse studio Cominted Labs joined forces to develop the virtual dog park. PetPlate executives aim to serve two key customer bases with this site – gaming and pet enthusiasts alike – by way of PetPlate Park: players must hunt down each dog hiding within it and match its needs with one of PetPlate products available within. Rewards could include wearable branded merchandise from PetPlate or NFT collectibles of your own dog as well as discounted merchandise!
PetPlate Introduces Metaverse-based Supplements
With the launch of their metaverse website, PetPlate released two supplements that are human grade, veterinarian-designed and USDA organic.
“Chill Out” soft chews – made with ashwagandha and L-theanine to promote relaxation with peanut butter carob flavor; “Up to Fluff” soft chews – skin and coat supplements made with biotin and salmon oil to support coat health with carrot cake and cranberry flavors
Renaldo Webb, founder and chief product officer of PetPlate stated in a press release: “After listening closely to our customers’ needs for relaxation support and coat care solutions, we knew this would be the way forward for our next set of products….”
“PetPlate has received immense interest from pet enthusiasts worldwide since its release,” stated Guillaume Chichmanov, founder of Cominted Labs in a press release. “With its fun yet geeky aesthetic resembling Petaverse, we knew this collaboration would result in something both our audiences would enjoy.”
Decentraland is a virtual reality platform powered by blockchain technology that enables users to develop, experience, and monetize content and apps within a decentralized community-driven virtual reality environment. The platform is constructed on the Ethereum blockchain and utilizes smart contracts and cryptographic tokens to enable ownership and control over virtual land as well as digital assets and experiences. Users of Decentraland can explore, connect with and socialize with one another as well as build and customize their own 3D virtual spaces, trade virtual assets and services using MANA, Decentraland’s native cryptocurrency. Decentraland strives to foster ownership, creativity, and value creation in its virtual world environment allowing users to build decentralized applications and economies.
PetPlate was launched in 2016 and offers cooked entrees, organic treats and supplements designed by board-certified veterinary nutritionists for USDA-compliant kitchens. Since its launch, over 20 million meals have been distributed nationwide through its online subscription service or independent pet retailers.